Connected TV (CTV) & Streaming-Ad Growth: Why Streaming Platforms Are Becoming Major Ad Channels in 2026
Introduction Connected TV (CTV) is rapidly reshaping the digital advertising ecosystem. As audiences move away from traditional cable television and spend more time on streaming platforms, advertisers are following the viewers. By 2026, Connected TV (CTV) & streaming-ad growth will dominate the media landscape, offering brands advanced targeting, measurable performance, and premium ad experiences. Streaming […]